Who this page is for
Your agency books event groups — corporate hospitality at a Champions League final, a marathon team that needs entries plus rooms, an F1 weekend for a sponsor, an Oktoberfest tent for incentive groups, a stadium concert package. You need a B2B supplier with official ticket allocations and the ability to bundle the rest of the trip.
What “B2B ticket shop” means
There are three places agencies typically look for event tickets:
- Official ticket portals. Designed for consumers. No B2B pricing, no group functionality, no agency commission. Useful for small individual orders, useless for groups.
- Grey-market resellers. Fast inventory and price flexibility, but legal exposure and unreliable for groups — orders get cancelled, name-controlled tickets fail at the door, and there is no operations team to escalate to.
- Wholesale ticket allocations through a B2B supplier. Contracted with rights-holders or official distribution, sold at trade rates to verified agencies, with operations support and packaged add-ons.
SETT operates the third path. The B2B ticket shop is run through the SETT Tickets entity (S-E-T-T Canada LTD, with invoicing through Wise) and supplies official allocations across sports, music, and festival categories.
What’s in the catalogue
- Football — Champions League, Europa League, Premier League, La Liga, Bundesliga, Ligue 1, Serie A, Eredivisie, plus international fixtures (World Cup, Euros, Nations League).
- Motorsport — Formula 1 (full calendar), MotoGP, Le Mans, IndyCar selected rounds.
- Tennis — ATP/WTA majors and 1000-series events.
- American sports — NFL international series, NBA pre-season Europe, MLB London series.
- Endurance & marathons — Berlin, London, NYC, Boston, Chicago, Tokyo, plus emerging market events with B2B race-entry availability.
- Music — major arena and stadium tours where official allocations are obtainable for groups.
- Festivals — Oktoberfest tent reservations, Rio Carnival, key European music and food festivals.
The total catalogue is 50,000+ events on a rolling basis. Coverage by category fluctuates — tour schedules, sports calendars, and festival rights all change yearly — and some events have hard cap allocations that sell through quickly.
How the offer is structured
Most B2B ticket requests come in one of three shapes:
- Tickets only. A specific seat category, quantity, and event date. Returned as a price quote with allocation hold and confirmation deadline.
- Tickets plus rooms. The standard event-group request — say 30 marathon entries plus 30 rooms in walking distance of the start. Returned as a single packaged quote.
- Tickets plus rooms plus transfers plus hospitality. Full corporate or VIP hospitality. Returned as a structured itinerary with each component priced separately and a total.
SETT operations handles all three under one quote and one invoice.
Lead times that matter
Event tickets are not bookable like hotel rooms. The constraints are:
- Major finals (UEFA Champions League final, World Cup final, Wimbledon men’s final) — allocations are limited and committed months in advance. Groups should plan 12+ weeks ahead.
- Knockout-stage football (Champions League round of 16, quarter-finals) — typically 6–8 weeks ahead, occasionally less.
- Regular league matches — often available within 1–2 weeks of the fixture.
- Festivals (Oktoberfest tent reservations) — table reservations open in spring for the autumn; the prime tents and prime times sell within hours of release.
- F1 weekends — paddock and grandstand tickets stable but the surrounding hotel inventory in race towns sells faster than the tickets themselves.
- Major marathons — race entries through tour-operator allocations, hotels in walking distance of the start typically the bottleneck.
The right move is to bring SETT operations in early, even before the client has fully committed. Holding inventory provisionally is usually possible; rebuilding from zero after the inventory has gone is not.
Compliance and ticket integrity
Tickets supplied through the SETT B2B ticket shop are official allocations. We do not operate in the secondary market, do not sell tickets that name-control rules would invalidate at the door, and do not sell beyond the rights granted by the issuing party. This matters operationally because:
- Group entries clear gate checks reliably
- Invoicing is clean for corporate clients with compliance requirements
- VAT treatment is consistent
- Cancellations and force-majeure scenarios follow contracted terms
Agencies serving corporate or institutional clients should verify these points with any ticket supplier; many failures in event groups trace back to non-official sourcing.
How agencies start
Same path as the rest of the SETT supply: request B2B access, the operations team verifies your agency status, account is activated within one business day. Initial enquiries can be sent through the quote desk; high-volume event-driven agencies often integrate more directly with the operations team for ongoing rights and allocations.
The fastest test of fit is to send a current live request — a real client, a real event, a real deadline — and benchmark the response against your existing channel.